Richard Kirshenbaum (born May, 8, 1961) is an advertising executive, author and entrepreneur in New York City.[1][2] He is also a board member of ArtsConnection, an art program provider to public schools in New York City.[3]

Career

Advertising

In 1987, at the age of 26 after graduating from Syracuse University Kirshenbaum co-founded Kirshenbaum Bond + Partners, an advertising agency based in New York City.[4][5][6] The agency pioneered marketing concepts such as the pop-up store, sidewalk advertising, and other forms of high-visibility guerrilla marketing.[7][8] Kirshenbaum Bond + Partners combined interactive, PR and media buying to become one of the largest independently held advertising agencies in the United States.[4][5] The agency's clients included BMW, Jergens, Hennessy, Moet & Chandon, Dom Pérignon, Van Cleef & Arpels, Snapple, Coach, Credit Suisse and Target.[2][9][10][11][12] Kirshenbaum Bond + Partners was purchased by MDC Partners in 2009.[8]

Kirshenbaum founded and launched NSG/SWAT, an advertising start-up that provides multiple marketing services, in 2011.[2] The agency's clients include New York Knicks, the New York Rangers, Jockey, Alcon and Great White Shark Enterprises, and the launch, strategy and creative direction of new brands including Master & Dynamic, Wheels Up Aviation, Neuehouse and LYVE, a data storage solution.[1][13] NSG/SWAT created, developed and launched Blackwell Fine Jamaican Rum in partnership with Chris Blackwell, the founder of Island Records.[14]

Television and film

In 2005, Kirshenbaum Bond + Partners was featured in an episode of The Simple Life, where Paris Hilton was featured as an assistant.[15] Kirshenbaum helped Bruce Willis prepare for his role as an advertising executive in Perfect Stranger, a film released in 2007.[16] In 2009, Kirshenbaum hosted Creative Lunch, a television series where he spoke with leaders from the music, fashion, film, media and business industry, on Plum TV.[17] He has also appeared as himself in "The Greatest Movie Ever Sold", Morgan Spurlock's film about advertising, in 2011. Kirshenbaum also was the guest bartender on Andy Cohen's "Watch What Happens Live" in August 2015.[18]

Writing

Richard Kirshenbaum authored Under the Radar: Talking to Today’s Cynical Consumer with Jonathan Bond in November 1997.[19] Kirshenbaum published Closing the Deal: Two Married Guys Reveal the Dirty Truth to Getting Your Man to Commit, a book discussing relationships, with Daniel Rosenberg in February 2006.[20] In 2011, he published Madboy: Beyond Mad Men; Tales from the Mad, Mad World of Advertising.[21] Kirshenbaum writes for Us Weekly’s "Fashion Police" column regularly and The New York Observer.[22][23] His column in the New York Observer, "Isn't That Rich", is published monthly and Kirshenbaum's 2015 essay collection "Isn't That Rich? : Life Among the 1%", published in 2015 by Open Road Integrated Media. Producers Ben Silverman, Jordan Schur and Amy Harris acquired the rights and have sold the book, to ABC Television to develop a scripted series.[23] He is also a playwright and his work has been produced by David Mamet's Atlantic Theater Company.[15]

Achievements and awards

In 2000, Kirshenbaum was inducted into the Advertising Hall of Fame and received the Jack Avrett Volunteer Spirit Award for public achievement. Gotham Magazine in December 2012 named Kirshenbaum one of the 100 Most Powerful New Yorkers. Us Weekly Magazine in September 2007 named Kirshenbaum one of the 25 Most Stylish New Yorkers.[15]

Personal life

He is married to Dana Kirshenbaum and has three children.

Bibliography

  • Under the Radar: Talking to Today's Cynical Consumer (November 1997) (ISBN 0471174696)
  • Closing the Deal: Two Married Guys Reveal the Dirty Truth to Getting Your Man to Commit (February 2006) (ISBN 0060590106)
  • Madboy: My Journey from Adboy to Adman (September 2011) (ISBN 1453211446)
  • Isn't That Rich? Live Among the 1% (June 2015) (ISBN 9781504007320)

References

  1. ^ a b Nancy Keates (September 12, 2013). "A New York Ad Man's Latest Campaign". Wall Street Journal. Retrieved November 23, 2014. 
  2. ^ a b c Stuart Elliot (July 2, 2012). "With New Agency, 'Madboy' Blazes New Trail". New York Times. Retrieved November 23, 2014. 
  3. ^ "Board of directors". Retrieved November 23, 2014. 
  4. ^ a b Nat Ives (January 30, 2004). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Kirshenbaum Bond Loses Its Independence". Retrieved November 23, 2014. 
  5. ^ a b "Kirshenbaum Bond + Partners, Inc. History". Retrieved November 23, 2014. 
  6. ^ Malika Toure (August 8, 2014). "'Mad Boy' Richard Kirshenbaum on His Growing Agency and Managing Millennials". Retrieved November 23, 2014. 
  7. ^ Jennifer Snowden (September 24, 2013). "The Modern Day Man, Richard Kirshenbaum". Retrieved November 23, 2014. 
  8. ^ a b Tom Ziegler (September 23, 2011). "Richard Kirshenbaum's adventures in advertising". Retrieved November 23, 2014. 
  9. ^ Carlin Flora (March 1, 2005). "Interview: Richard Kirshenbaum". Retrieved November 23, 2014. 
  10. ^ Gabriel Beltrone (May 8, 2013). "Kirshenbaum Adds Executive Creative Director to Lead BMW Paul Renner to take wheel of agency's auto creative". Retrieved November 23, 2014. 
  11. ^ Lisa Sanders (July 11, 2003). "KIRSHENBAUM WINS $100 MILLION JERGENS AD ACCOUNT". Retrieved November 23, 2014. 
  12. ^ Susan Adams (May 2, 2012). "Education Of A Mad Man Art Collector". Retrieved November 23, 2014. 
  13. ^ "NSG/SWAT". Retrieved November 23, 2014. 
  14. ^ Nickles, Liz; Iyer, Savita (November 2012). Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace. 
  15. ^ a b c Kirshenbaum, Richard (September 2011). Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising. 
  16. ^ "Richard Kirshenbaum". Retrieved November 23, 2014. 
  17. ^ Stuart Elliot (April 18, 2008). "Plum, the Color, Is Having Its Star Turn". Retrieved November 23, 2014. 
  18. ^ Stuart Elliot (April 14, 2011). "Altoona Becomes 'Pom Wonderful' — For a Price". Retrieved November 23, 2014. 
  19. ^ "Under the Radar: [Talking to Today's Cynical Consumer]". Retrieved November 23, 2014. 
  20. ^ "Closing the Deal". Retrieved November 23, 2014. 
  21. ^ Andrew McMains (September 20, 2011). "Madboy's Journey to Adman Richard Kirshenbaum on his new memoir, Andy Warhol, and his life in the ad game". Retrieved November 23, 2014. 
  22. ^ "Richard Kirshenbaum". Retrieved November 23, 2014. 
  23. ^ a b "Richard Kirshenbaum". Retrieved November 23, 2014.